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Box Office Report – IT Continues Floating Through the Record Books

Conventional wisdom has dictated that the month of September is the dumping ground for failed studio movies. Things changed this year as It has transformed the cinematic landscape by both becoming the largest September release ever and by next week the film will be the highest grossing horror movie of all time. Yes, it’s that successful.

After last week’s shocking $123 million dollar opening, the movie lost a little more than half of the first week’s pull with an estimated $60 million dollar take. The movie has already grossed over $218 million dollars domestically, while its worldwide total will cross the $400 million dollar mark by the next weekend. The sequel is already in the works, as It looks to surpass The Exorcist as the most successful horror movie of all time.

The Michael Keaton and Dylan O’Brien led American Assassin had decent second place debut with an estimated $14.8 million dollar opening. The movie was made on an announced budget of $33 million dollars and looks to be headed towards a modest amount of profitability. Next week will see the opening of the Kingsman sequel, which will presumably dig into some of American Assassin’s espionage-intrigued audience. This will be one to watch over the next few weeks.

Third place belonged to mother!. The Darren Aronofsky directed film stars Jennifer Lawrence and Javier Bardem and has had a loud buzz for all of the wrong reasons. The initial release has been a disaster with audiences as the “art film” has received an “F” Cinemascore and crashed in its first week of release. The Paramount release grossed an estimated $7.5 million dollars in its first week of release, while being produced on an estimated $30 million dollar budget. The movie is certain to continue its plummet over the next couple of weeks, particularly while standing in the shadow of the widely successful It.

Home Again came in fourth place in its second week of release. The Reese Witherspoon vehicle made an estimated $5.1 million dollars while pushing its total domestic gross to almost $17 million dollars. The film was made on an announced budget of $12 million dollars, so it will only be a matter of how profitable the movie will be from this point out. 

Coming in fifth was The Hitman’s Bodyguard, which continues to hang in the top five spots despite being released five weeks ago. The Ryan Reynolds and Samuel L. Jackson action-comedy added another $3.5 million dollars to its $70 million domestic total and seems to be the beneficiary of a scarcity of quality releases before the opening of It

Check out the full box-office break down for the weekend of September 15th-17th, 2017:

TW LW Title (click to view) Studio Weekend Gross % Change Theater Count / Change Average Total Gross Budget* Week #
1 1 It WB (NL) $60,103,110 -51.3% 4,148 +45 $14,490 $218,813,729 $35 2
2 N American Assassin LGF $14,846,778 3,154 $4,707 $14,846,778 $33 1
3 N mother! Par. $7,534,673 2,368 $3,182 $7,534,673 $30 1
4 2 Home Again ORF $5,183,004 -39.5% 3,036 +96 $1,707 $16,984,088 $12 2
5 3 The Hitman’s Bodyguard LG/S $3,588,883 -25.3% 3,272 -50 $1,097 $70,395,923 $30 5
6 5 Wind River Wein. $2,572,397 -17.9% 2,619 -271 $982 $29,141,212 $11 7
7 4 Annabelle: Creation WB (NL) $2,411,319 -39.8% 2,117 -886 $1,139 $99,711,680 $15 6
8 6 Leap! Wein. $2,163,778 -11.4% 2,416 -275 $896 $18,705,564 4
9 7 Spider-Man: Homecoming Sony $1,858,740 -7.4% 1,436 -221 $1,294 $330,245,988 $175 11
10 8 Dunkirk WB $1,311,449 -29.6% 1,478 -632 $887 $185,148,101 $100 9

 

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Source: Box Office Mojo

Braxter Timberlake

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