For the past two years, if you came across Black Panther on social media it was hard to overlook the hashtag #BlackPantherSoLit. What started as a calling card that signified African-Americans’ growing excitement for first large-scale production featuring a black superhero in the lead, has now clearly spread across all cultural lines.
It seems that there is a perfect storm brewing for the film, with Black Panther having a totally new world to be explored with the fictional African country of Wakanda. While there also seems to be perfectly selected talent both in front and behind the camera. Director Ryan Coogler’s (Creed) upcoming adaptation of the Marvel Comics’ character stars Chadwick Boseman (Captain America: Civil War), Michael B. Jordan, Forest Whitaker, Andy Serkis, Martin Freeman, Angela Bassett, Lupita Nyong’o, and many more.
However, the undeniable hype was measured in dollars earlier this past Monday, when tickets went on sale and in the first 24 hours Black Panther sold more tickets than Captain America: Civil War, the previous record holder. Erik Davis of Fandango immiediately took note of the accomplishment and posted this to Twitter:
Big news this morning – #BlackPanther sold more advance tickets on @Fandango in its first 24 hours than any other MCU movie, besting previous record holder Captain America: Civil War. Long live the King! pic.twitter.com/JL1c28AgWm
— ErikDavis (@ErikDavis) January 10, 2018
Captain America: Civil War opened in May, when action tentpoles traditionally make huge numbers, plus the film was essentially a sequel to the Avengers franchise. While Black Panther is opening over the February holiday weekend and is merely the second appearance of the character and the first for his world of supporting characters. However, Deadpool proved to have a $132 million dollar opening over the same Valentine Day’s weekend two years ago, which is an indication that the release slot may not have maxed out its potential. For a movie that took decades to make, this is certainly an unexpected, yet welcome change of fortune for the character.
One of the biggest surprises in recent weeks was the announcement of Kendrick Lamar joining the film to compose the film’s soundtrack. The hip-hop artist may be on top of his industry and has crafted a reputation as a gifted, if not futuristic, rapper who combines street sensibilities with progressive and pro-Black undertones. Lamar seems uniquely positioned to create the sonic world of Black Panther, much like James Gunn did with his soundtrack and score for Guardians of the Galaxy. However, this will be Marvel’s first opportunity to top the charts with original music.
The new trailer offers new dialogue and a little better look into the motivations of Jordan’s Kilmonger. Jordan has explained that he is looking to break the mold of Marvel villains with his performance and it will be interesting to see how the characters of Wakanda are ultimately portrayed. Additionally, it seems that most of the film is still being kept under wraps and with only five weeks until the movie’s release, it appears that the world is more than ready. Enjoy the trailer:
Marvel Studios’ “Black Panther” follows T’Challa who, after the death of his father, the King of Wakanda, returns home to the isolated, technologically advanced African nation to succeed to the throne and take his rightful place as king. But when a powerful old enemy reappears, T’Challa’s mettle as king—and Black Panther—is tested when he is drawn into a formidable conflict that puts the fate of Wakanda and the entire world at risk. Faced with treachery and danger, the young king must rally his allies and release the full power of Black Panther to defeat his foes and secure the safety of his people and their way of life.
Black Panther opens on February 16th, 2018.